Top Reasons to Hire a Videographer
The use of video content as an integral part of an overall marketing strategy is a powerful force. If you’ve not been sold on the value of corporate videography before, now would be a great time to climb aboard. An expert videographer can make all the difference.
The secret of video content is that clever and well-produced videos drive traffic. More traffic means more customers, and more customers means more sales. Here’s a quick look at some of the reasons why this form of marketing is so successful.
Static Marketing Campaigns Are Outdated
Inactive and unchanging content can no longer be counted on to consistently get the job done when it comes to content marketing. While stationary materials serve their purpose on many levels, viewers are getting increasingly bored of the same old marketing messages. Rather, there is plenty of evidence to support the fact that viewers are more likely to engage with, spend time on, and respond to calls to action on websites with video content. Dynamic video content is what will spark viewers’ interest and get your brand noticed.
Get Your Message Across Quickly and Effectively
Video content is unique in its ability to communicate the details of a concept in a relatively short timeframe. Yes, there are some mighty clever photographic ad campaigns around, involving catchy and effective slogans that resonate with audiences and stick in their minds. But great corporate videos are more about connecting with your audience in an authentic way, on an emotional level, and there is no better medium to do this than with video.
It is truly amazing what is possible today in terms of content manipulation and interactivity in videography. Whether it’s allowing viewers to take their turn at directing by choosing their favoured outcome in a multi-dimensional video, integrating viewer-influenced collaborative gaming elements, or simply embedding clickable links – the expertise a professional videographer brings will give you exciting new opportunities.
It’s Become Affordable
Thanks to huge advances in technology, corporate video production is no longer limited to global companies earning big bucks. Many smaller video production companies strive to work within your budget (subject to certain variables) meaning that great videos are now accessible to most businesses. This is true whatever your industry, so there’s no reason not to get involved, and quite a few reasons why you should!
Source Your Videographer and Track Your Video’s Progress
Once you’ve got a stellar corporate video filmed and ready to present to the world, don’t forget to monitor its progress. You can do this in numerous different ways via handy tools like Google Analytics. With a great video production studio behind the shoot, you’ll reap the rewards in increased views, shares and visibility.